You receive a customer order with a binding commitment regarding quality and delivery date. The order is handed over to production. During the production phase, the initial impression is that everything is progressing according to plan.
Shortly before the planned delivery date, production reports that issues have occurred and the agreed delivery date can no longer be met. After the delayed delivery, the customer also raises a complaint because quality requirements have not been met or deviations have occurred.
If such cases start to repeat, they quickly become a serious issue: customer trust is lost, internal discussions increase and the root causes often only become visible at a late stage. Individual personnel or organizational measures often fall short if the actual cause lies in a lack of transparency, unclear interfaces or insufficiently established steering routines.